So, you’re thinking of setting up your very own Etsy shop. Congratulations! This is an exciting time for you. The decision to set up your own shop can be daunting, scary, and downright confusing. But don’t worry, you got this. I truly believe that you will be successful, even if it seems a little scary right now.
I’ve put together a few tips that will help you make your shop setup easy. From the technical stuff, to some basic photography tips, I’ve got your back. Let’s dive in, shall we?
Etsy Tip #1
Pick a shop name
This might be what takes you the longest. Pick a name that is unique and won’t get confused with another business. It’s quite common for small shops to pick 2 words and put them together, such as “Spruce and Sky”, “Figs and Foxes”, “Cinder and Sage”, etc. Alternatively, you can just go with your name for now, and if you want to change it in the future, you can.
Etsy Tip #2
Brand your shop
Branding is more than just your logo. While your logo certainly is an important part of your brand, the culmination of all your marketing materials, your customers’ unboxing experience, and how you interact with your customers is also a part of your brand.
When it comes to branding, consistency is key. If a customer were to find one piece of your product packaging separated from the rest, would they be able to identify it as yours immediately?
Now, you are going to need a logo, or at the very least, a photo, to represent your Etsy Shop. A logo can be anything as simple as a wordmark (just text), to something with a custom wordmark and/or a graphic. If you don’t know how to make your own logo, a website like Fiverr is a great way to get an affordable logo, fast.
Etsy Tip #3
Photograph your products
I could talk all day about photography. It’s been something that I have loved since I was a child. Of course, not everyone shares the same love that I do for taking photos. I’ve put together a small list of easy tips to get you started. These tips can apply to either using a camera or your phone!
Product Photography Tips
Always shoot in natural lighting. Bring a table or chair beside a window that has indirect light. Cloudy days are great days for photography because there’s no harsh shadows. You can even shoot outside if it’s an overcast day.
Use a simple backdrop. I love shooting flatlays on my vinyl backdrop that I purchased from Barb Brookbank. If your product can’t lay flat, use things like throw blankets, tea towels, or any fabric that has a nice texture, but neutral, light colours.
Center the product. Your product should be the star of the show. If you have props, make sure they don’t take away from your product. It should be immediately obvious in your photo what you are trying to sell.
Edit your photos. Edit your photos a bit to brighten them up. You can use either of the free editing programs below to edit your photos. Typically, just turning up the exposure and/or brightness will take you a long way!
Etsy Tip #4
List your products
Now that you have some pretty photos, you’re ready to list your products!
Add the photos to the listing, taking care to pick a thumbnail (featured image) that showcases the product well so when users see it in the product grid they will know what it is immediately.
Add a descriptive and accurate title. This is what will show up when users search for products. Make your title not too short, but not too long.
Use all 13 of those keywords. Etsy allows you to append 13 keywords to your products. Use every single one of them, as this is what will help your products show up in Etsy searches.
Add a helpful description. Make sure you take advantage of the Description field for your listings. List any relevant information that the buyer may need or want to know, such as colour options, size of the product, etc. This is where I like to add links to other related products, too.
Etsy Tip #5
Promote your new shop!
Promote your new shop to everyone you know: friends, family, coworkers, anyone who will listen. Post about it on Facebook, Instagram, Twitter, and Pinterest. The more exposure you give your shop, the more likely you are to make sales.
While it is possible for people to stumble across your products while browsing Etsy, it can take a long time for you to make any traction that way.
So get out and start selling your amazing products! I know you’ll have great success, because you got this!